The Rosy Cheeks Appeal
In April 2013 Greenfingers launched the ‘Rosy Cheeks’ appeal which aimed to raise £750,000 over a two year period to build at least ten more gardens at children’s hospices across the country.
The ‘Rosy Cheeks’ name represented the precious moment in time when a flush of warmth is brought to a child’s face when spending time outdoors. ‘Rosy Cheeks’ moments are even more vital to children in the care of hospices, giving them the chance to embrace the simple pleasures many of us take for granted – the pleasure of enjoying the natural world, away from the pressures of their conditions. The gardens and outdoor spaces Greenfingers build under the umbrella of the appeal will provide carefully designed, therapeutic, natural environments where families can enjoy these ‘Rosy Cheeks’ moments together.
Two years on, when the appeal drew to a close in summer 2015 Greenfingers were delighted to report that we reached our fundraising target and have identified the ten hospices who will benefit from a Greenfingers garden as a result of the Rosy Cheeks Appeal.
By the end of the fundraising period of the appeal, two gardens were already officially opened, another completed, and seven at various stages of planning and development the success of the appeal is in no doubt. The aims of the appeal were clear and the support we received which contributed to our fundraising target was fantastic. From long-time supporters in the horticulture industry to individual donors we are extremely grateful to those who became involved and we now look forward to continuing to create inspiring outdoor spaces for the hospices we have identified as needing our help.