Home fragrance specialists, Elements of Fragrance, has confirmed a new range of home scents will launch later this year and will exclusively raise funds for the children’s hospice garden charity, Greenfingers.
The new range, entitled ‘Elements of Garden’, will bring to market a stunning range of wax melts, oils, reed diffusers, candles, room sprays, sponge soaps, bath bombs, shower steamers and even fragranced carpet sprinkles. Inspired by the fresh scents of the English garden and orchard, the Elements of Garden will feature 12 scents, including six fruity aromas for the bath and body collection.
Reminiscent of days spent in the great outdoors and inspired by the nation’s love of gardening, these products are the perfect fit for garden centres and their consumer demographic, with repeat sales and gifting potential making them the perfect year-round seller. As such, these are products that have what it takes to continually boost Greenfingers’ fundraising total, with Elements of Fragrance confirming that 10% of every item sold will be donated straight to Greenfingers and is keen to develop a long-term fundraising plan with the charity.
To celebrate the launch and to kickstart the fundraising journey, Elements of Fragrance has revealed three new merchandise stand deals that are designed to help retailers optimise sales. For an extra pre-Christmas boost, all orders placed before December 31st will see retailers receive free testers to further entice shoppers instore.
Speaking about the new partnership, Mathew Thomason, Director at Elements of Fragrance said: “I’ve been active within the garden retail sector for over 20 years and have always seen how the Greenfingers Charity has been embraced by the industry. With Elements of Fragrance, I am in a position where I can fully support the charity, with this special garden-inspired collection the perfect way to kickstart this new partnership. I am excited about getting started and truly hope that our efforts will go a long way in supporting the charity in the amazing work they undertake at children’s hospices across the country.”
Linda Petrons, Director of Fundraising and Communications said: “On behalf of all of us at Greenfingers, we’d like to say a huge thank you to Mathew and his team for choosing to support our work. I have been lucky enough to have a sneak peek of the Elements of Garden collection and it is just stunning. I have no doubt that it will perform superbly in garden centres and in doing so will be a wonderful contributor to our fundraising targets.”
Find out more
To find out how you can start stocking the new Elements of Garden home fragrance range, please visit www.elementsoffragrance.com/register or email Mathew and the team via sales@elementsoffragrance.co.uk
