River Island are launching the ‘Give A Gnome A Home’ campaign on 9th December and with just 800 exclusive gnomes which need rehoming or re-gnoming. These special limited edition gnomes, with five different personalities, will appear in store windows and displays in 68 flagship River Island stores across the UK and overseas.
The gnomes will be available to purchase for £40 each on 12th December. All proceeds from the sale of the gnomes will go directly to Greenfingers Charity to enable them to continue their valuable work creating magical gardens for children living with life limiting conditions.
The humble garden gnome, traditionally thought to be a magical creature used to guard the earths treasures, links perfectly with the charity’s mission to create outdoor spaces for hospices special for each child, some of whom may not otherwise experience the therapeutic values of spending time outside and close to nature.
Greenfingers gardens are magical places and can provide a place of sanctuary for many families, which is why River Island are proud to partner with the charity.
Greenfingers Charity Patron Jim Carter, best known as Downton Abbey’s Mr Carson, was on hand to launch the Give a Gnome a Home Campaign.
Speaking of the limited 12-day sale of gnomes, Linda Petrons, Head of Fundraising & Communications at Greenfingers Charity said:“We are thrilled to thank River Island for choosing to support the work we do building recreational and therapeutic gardens in the grounds of children’s hospices at Christmas time. By raising the profile of our work as well as vital funds through the Give a Gnome a Home campaign, River Island will help us bring the precious gift of a Greenfingers garden to more children and their families.”
To find out which River Island stores are selling gnomes, click here.