Date: August 2014
Date and New Logo Announced for Greenfingers Garden Re-leaf Day 2015
The next Garden Re-Leaf day will fall on Friday 27th March 2015, it has been announced today, as a brand new name and logo is also unveiled.
From 2015, the day, which is now firmly established in the horticultural calendar, will be known as the Greenfingers Garden Re-Leaf Day with the new logo reflecting this name change. Greenfingers has been the benefiting charity of the day since its inception and the changes for 2015 are aimed at reinforcing the charitable focus of the day and its significance in Greenfingers fundraising strategy.
Deborah Skillicorn, Greenfingers Charity Director, said: “Garden Re-Leaf Day has become much more than a small fundraiser – it has become a nationwide event, bringing in valuable new supporters from the gardening industry, and helping us to realise more magical gardens for children in hospices across the country. So this year, we have made a conscious decision to reinforce our commitment to making Greenfingers Garden Re-Leaf Day 2015 the best yet.”
Greenfingers is dedicated to creating much needed gardens at children’s hospices around the UK, providing well designed, stimulating spaces for children with life-limiting conditions, and their families, to enjoy. It is hoped funds raised from Greenfingers Garden Re-Leaf Day 2015 will help create new gardens for many more hospices, including ones in Huddersfield, Kent and Sunderland.
2014’s activities raised £60,000 for Greenfingers, with events such as the celebrity quiz and the Loose Change promotion – both of which will return for 2015 – joined by a raft of new ideas to help retailers get the most out of the event.
Now is the time for retailers, suppliers and manufacturers to plan their events for March 2015. Why not take advantage of ideas such as:
Garden Re-Leaf Day is the gardening industry’s main event, so why not remind everyone where it begins by launching a family sunflower planting event, or even a cress head competition. Photos of cress heads will be uploaded to social media sites via Facebook, Twitter, Instagram and Pinterest, and using the hashtag #GRLcresshead
With the popularity in baking at an all time high, having a baking competition and selling the entries to customers could raise funds – and prove a very tasty idea!
After all those cakes, you’ll need an exercise bike in your centre to work off the extra pounds! Healthy, morale boosting and teambuilding – this is a great way of involving as many people as possible, creating a spectacle and encouraging customers to donate. Why not set the overall distance target to be the same as:
- Cycling to other centres in your group
- Cycling to your top 5 suppliers (get them to sponsor their leg!)
- Cycling from your head office to Greenfingers head office in Buckinghamshire
By hosting the ever-popular Greenfingers Garden Re-Leaf Day quiz you can put on a fantastic evening event using a pack provided containing everything you need to set it up.
Garden Re-Leaf’s Loose Change promotion got off to a good start last year, but there is still a need for more suppliers to get involved. For retailers this is a great opportunity to set up a high profile stand of promotions with your favourite manufacturers.
Garden Re-Leaf Day founder, Boyd Douglas-Davies who recently became a trustee at Greenfingers, commented on the choice of date for the event:
“March 27th is the perfect date for Garden Re-Leaf Day. Not only is it the last Friday of the month, payday for most people, and when they will be most likely to donate – it also comes one week before Easter. So from a purely retail point of view, this is an unmissable opportunity to get customers in your store a week earlier and prolong the peak season.”
For more details of what happened in previous years, head to www.gardenreleaf.co.uk. To explore opportunities for supporting the 2015 event as a supplier, or participating as a retailer, email firstname.lastname@example.org
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Images attached: New Greenfingers Garden Re-Leaf Day logo
For more information, interviews or images from Garden Re-Leaf Day please contact:
Robbie Cumming, Whitefoot PR T: 07765 251173 E: email@example.com