I am delighted to report that 2016 was a great year for Greenfingers Charity and I am predicting 2017 is going to be even better. Linda Petrons & Sally Jenkins have done a magnificent job running the Beaconsfield office and creating a strong team of part-time staff that have coped well with all the hard work done cheerfully in the background. Thank you ladies!!
Last year we raised more funds than ever before and we have seven new hospice gardens due for completion in 2017 from Loch Lomond to Luton. We couldn’t do this vital work if we weren’t receiving full support from our gardening industry, and from thoughtful High Street retailers, service providers and individual fund raisers. Thank you all.
During 2017 you can help too as we will desperately need publicity and support for some activities and promotions that have been successful in the past and some that are excitingly new.
In the tried and tested category comes Greenfingers Garden Re-Leaf Day which last year raised more than £140k. Manufacturers have created plenty of Greenfingers products that generate charity funds from every sale, so retailers can help by promoting all manner of brands such as Briers and their #gluvies, Gardman’s charity doormats, Mr Fothergill’s aptly named Greenfingers Sweet Pea, Great British Cards special Floreo range of greeting cards, Deco-Pak’s play sand, to name but a few.
Retailers can create their own promotions to increase footfall and staff cohesion. Last year Plantathons received national and local publicity for Alton, Blue Diamond, Hillview, Klondyke and Squire’s garden centres and at the same time encouraged gardeners to start gardening early. We hope that many more retailers will copy or create their own promotions to kick start the gardening season on 17th March 2017 and at the same time raise funds for Greenfingers Charity.
Also, tried and tested is the Turn Old into Gold Scheme which, supported by Decco, has helped turned old unwanted stock into treasure for Greenfingers.
In the exciting NEW category is the Greenfingers Garden Tea Party initiative that we hope will eventually attract support from ordinary gardeners that love their garden. With the potential to double our income in a few years’ time, we are asking gardening personalities and ordinary gardeners to host a Tea Party in 2017 to start the ball rolling and to help encourage hundreds of ordinary garden owners to raise money for Greenfingers Charity. So far Greenfingers Patron Ann-Marie Powell, Val Bourne, Jekka McVicar and Roy Lancaster have given us a thumb’s up. Can you do the same? Beware!! PR expert John Clowes will be on your tail if you don’t.
Details about these initiatives and the hospice gardens we are working on can be found on our web site under News. Or phone our Head of Fundraising & Communications, Linda Petrons for a chat if you can help publicise or support local events.
Happy New Year to one and all!