The annual Greenfingers Garden Re-Leaf Day has firmly established itself in the horticultural calendar of many garden centres, nurseries, suppliers and manufacturers. The day is a golden opportunity to kick-start the gardening year for customers, it drives footfall into garden centres and creates sales – as well as providing a fantastic opportunity to raise funds for Greenfingers and supporting families in children’s hospices around the UK.
Over the last three years Garden Re-Leaf Day has raised a staggering £175,000 for Greenfingers with garden centres and nurseries laying on events and activities for their customers whilst also raising money for our charity.
From cake sales and fancy dress competitions to sponsored cycles and even a celebrity quiz there are many ways to get involved and get fundraising. So don’t delay, start thinking about your Greenfingers Garden Re-Leaf Day activities now!
Now is the time for retailers, suppliers and manufacturers to plan their events for March 2015. Why not take advantage of ideas such as:
Garden Re-Leaf Day is the gardening industry’s main event, so why not remind everyone where it begins by launching a family sunflower planting event, or even a cress head competition. Photos of cress heads will be uploaded to social media sites via Facebook, Twitter, Instagram and Pinterest, and using the hashtag #GRLcresshead
With the popularity in baking at an all time high, having a baking competition and selling the entries to customers could raise funds – and prove a very tasty idea!
After all those cakes, you’ll need an exercise bike in your centre to work off the extra pounds! Healthy, morale boosting and teambuilding – this is a great way of involving as many people as possible, creating a spectacle and encouraging customers to donate. Why not set the overall distance target to be the same as:
- Cycling to other centres in your group
- Cycling to your top 5 suppliers (get them to sponsor their leg!)
- Cycling from your head office to Greenfingers head office in Buckinghamshire
By hosting the ever-popular Greenfingers Garden Re-Leaf Day quiz you can put on a fantastic evening event using a pack provided containing everything you need to set it up.
Garden Re-Leaf’s Loose Change promotion got off to a good start last year, but there is still a need for more suppliers to get involved. For retailers this is a great opportunity to set up a high profile stand of promotions with your favourite manufacturers.
Garden Re-Leaf Day founder, Boyd Douglas-Davies who recently became a trustee at Greenfingers, commented on the choice of date for the event:
“March 27th is the perfect date for Garden Re-Leaf Day. Not only is it the last Friday of the month, payday for most people, and when they will be most likely to donate – it also comes one week before Easter. So from a purely retail point of view, this is an unmissable opportunity to get customers in your store a week earlier and prolong the peak season.”
For more details of what happened in previous years, head to www.gardenreleaf.co.uk. To explore opportunities for supporting the 2015 event as a supplier, or participating as a retailer, email email@example.com